Metaphor in Online Hate Speech: a Semantic Study of Hate Comment on Beyonce's Instagram

Abstract

This study examines the use of metaphors in hate speech targeting Beyoncé on Instagram, focusing on comments related to the controversy of her alleged involvement with P. Diddy. Using qualitative methods, including semantic analysis and Critical Discourse Analysis (CDA), the research identifies 41 metaphorical instances (61.2%) from 67 hate speech comments. Dominant types include gestures or symbol metaphors (36.6%) and provocation through metaphor (31.7%), revealing their covert role in disguising hostility. The findings highlight the psychological and emotional harm inflicted through dehumanization, sarcasm, and stereotyping. Public figures like Beyoncé are particularly vulnerable to such attacks due to their prominence. This study underscores the need for advanced detection tools and ethical practices to mitigate metaphorical hate speech. Future research should explore the cultural and psychological drivers behind such behavior to foster safer digital interactions.