Pentad Analysis of Presidential Elections 2024 on Social Media
DOI:
https://doi.org/10.46961/mediasi.v5i1.912Keywords:
Pentad Analysis, Election, Ganjar Pranowo, Social MediaAbstract
This article aims to analyze Ganjar Pranowo's posts on social media. Ganjar Pranowo is one of the presidential candidates who has great potential in the 2024 presidential election because he is one of the candidates from the winning party (incumbent) in the previous election. As a presidential candidate, Ganjar realizes the importance of social media in socializing himself and building a positive image as a presidential candidate. One social media platform that is well managed is Instagram. On his Instagram account, namely @ganjar_pranowo, Ganjar posts all his activities as part of political communication in an effort to attract the attention of the Indonesian people ahead of the election. The research method used is a qualitative method with pentad analysis consisting of 5 elements: act, scene, agent, agency and purpose). The research results found that Ganjar plays as the main actor and rhetorical communicator (act); applies election and social media (scene); roles as a political actor with a humanist and simple figure (agent); nationalist-religious (agency); and he attracts public attention, public sympathy and winning elections (purpose).
References
Abdillah & Zulhazmi. (2021). Kampanye Digital, Politik Lokal, dan Media Sosial. IQTIDA: Journal of Da’wah and Communication, 57–75.
Anindita Tito, F., Kunci, K., & Populer, B. (2023). Komodifikasi Selebritis Dalam Kontestasi Pemilu 2024. Mediasi: Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi, 4(2), 119–129.
Anshari, F. (2013). Komunikasi Politik di Era Media Sosial. Jurnal Komunikasi, 8(1), 91–101.
Ardha, B. (2014). Social Media sebagai Media Kampanye Partai Politik. Sosial Media Sebagai Media Kampanye Partai Politik, 13(1), 105–120.
Arswendi, R. (2018). Media Massa dan Tahun Politik. Jurnal Transformative, 4(1), 45–56.
Novitasari, L., Prayudi, P., & Prabowo, A. (2015). Pentad Analisis Pada Film Legend Of The Guardians. Jurnal ASPIKOM, 2(4), 224-234.
Rahmah, S. (2021). Personal Branding Ganjar Pranowo untuk Membangun Komunikasi Politik di Media Sosial Instagram. Jurnal Interaksi: Jurnal Ilmu Komunikasi, 5(1), 94–101.
Satjakoesoemah, A., Rizky, S. V., & Sharinta, E. J. (2020). Analisis Dramatistic Pentad Unsur Konsumerisme Dalam Film They Live 1988. J-Ika, 7(1), 62–67.
Stier, S., Bleier, A., Lietz, H., & Strohmaier, M. (2018). Election Campaigning on Social Media: Politicians, Audiences, and the Mediation of Political Communication on Facebook and Twitter. Political Communication, 35(1), 50–74.
Suparno, B. A. (2011). Pentad Analysis dalam Dramatisme Kenneth Burke. Mix Methodology Dalam Penelitian Komunikasi, 185–202.
Suparno, B. A. (2014). Kontestasi Makna dan Dramatisme Komunikasi Politik tentang Reformasi di Indonesia. Jurnal Ilmu Komunikasi, 8(1), 1–12.
Suratno, S., Irwansyah, I., Ernungtyas, N. F., Prisanto, G. F., & Hasna, S. (2020). Pemanfataan Media Sosial Facebook Sebagai Strategi Komunikasi Politik. Jurnal Ilmu Komunikasi, 6(1), 89-98.
Wirga, E. W. (2016). Content Analysis on Youtube Social Media to Support Political Campaign Strategies. Jurnal Ilmiah Informatika Dan Komputer, 21(100), 14–26.
Moekahar, F., Ayuningtyas, F., & Hardianti, F. (2022). Social media political campaign model of local elections in Pelalawan Regency Riau. Jurnal Kajian Komunikasi, 10(2), 242-252.
Downloads
Published
How to Cite
Issue
Section
Citation Check
License
![Creative Commons Licence](https://i.creativecommons.org/l/by-nc/4.0/88x31.png)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Authors who publish with MEDIASI agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this MEDIASI.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).