TANTANGAN INDUSTRI KREATIF: INDUSTRI PERBUKUAN NASIONAL DAN PENGEMBANGAN MINAT BACA

Bambang Wasito Adi

Abstract


This literature review on the creative industry aims to describe the creative economy, in particular on publishing subsector. Future economic trends that are being switched from the era of information technology to the creative economy become its own challenges for the book publishing world nationwide. Results of the review indicate that the direction of the world economy will switch to creative industries, industries that rely on the idea of creativity as the main capital development of a country. The challenge on the national book industry is how to develop reading interest that can be a deposit of human resource development.

Keywords


industry, creative, book, reading interest

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References


Departemen Perdagangan. 2007. Survey Industri Kreatif di Indonesia Tahun 2007. Jakarta: Depdagri.

John Hawkins. 2002. Economy Creative. New Jersey: Pearson International Edition.

Richard Florida. 2010. The Rise of Creative Class. New Jersey: Pearson Education inc.

Robert Woods. 2006. Printing Production for Promotional Materials. New York.




DOI: https://doi.org/10.46961/jip.v1i2.117

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Politeknik Negeri Media Kreatif.

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