Creation “Asoybig Crackers” Advertisement to Increase Brand Equity

Authors

  • Sifa Sultanika Politeknik Negeri Media Kreatif, Indonesia

Abstract

A product must have strategic value increasing sales and brand equity, including Small Medium Enterprises products. In making this advertisement by highlighting the local product Asoy crackers from Bogor, the author wanted to make the advertisement a promotional medium that he felt was appropriate and could increase brand equity. The advantage of making this advertisement is that previously there was no promotional media that specifically promoted Asoy cracker products as a snack from this rainy city. This advertisement with the title “Asoybig Crackers” was created based on research results and the manufacture’s needs for a wider consumer reach by including this adverstisement on the  Youtube channel or website that has been created. The method used in making this video is data collection, carrying out SMART analysis and brainstorming to make the video. Promotion of a product to increase brand equity using digital promotional media is expected to provide an increase in local products, especially Asoy crackers.

Downloads

Published

2024-09-17

How to Cite

Sifa Sultanika. (2024). Creation “Asoybig Crackers” Advertisement to Increase Brand Equity. MEDIASI Jurnal Kajian Dan Terapan Media, Bahasa, Komunikasi, 5(3). Retrieved from https://ojs2.polimedia.ac.id/index.php/mediasi/article/view/1437

Issue

Vol. 5 No. 3 (2024): September (In Publish)

Section

Artikel

Citation Check

License

Copyright (c) 2024 Sifa Sultanika

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Authors who publish with MEDIASI agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this MEDIASI.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).