Marvel Studios, LLC Marketing Communication Strategy: Deadpool And Wolverine

Authors

  • Annisa Lailatul Qomariyah UPN "Veteran" Jawa Timur, Indonesia
  • Adiasri Putri Purbantina UPN “Veteran” Jawa Timur, Indonesia

DOI:

https://doi.org/10.46961/mediasi.v6i1.1540

Abstract

Movies have become a dominant medium in the entertainment industry, serving as entertainment and a vehicle for information dissemination. Effective marketing strategies are crucial for promoting films and driving economic growth within this sector. Marvel Studios, LLC has employed a successful Integrated Marketing Communication (IMC) approach, as outlined by Kotler and Armstrong, to promote their Deadpool and Wolverine films. Using a qualitative research methodology, this study descriptively analyzes the implementation of IMC dimensions within Marvel Studios' marketing strategies. The results demonstrate that the company has effectively applied all five IMC dimensions to enhance its reputation, promote films, and foster consumer loyalty. Marvel Studios' strategic use of social media platforms has been particularly impactful, maximizing the reach and effectiveness of their promotional efforts.

Author Biography

Adiasri Putri Purbantina, UPN “Veteran” Jawa Timur

Hubungan Internasional, Fakultas Ilmu Sosial dan Ilmu Politik, UPN “Veteran” Jawa Timur

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Published

2025-01-31

How to Cite

Qomariyah, A. L., & Purbantina, A. P. (2025). Marvel Studios, LLC Marketing Communication Strategy: Deadpool And Wolverine . MEDIASI Jurnal Kajian Dan Terapan Media, Bahasa, Komunikasi, 6(1). https://doi.org/10.46961/mediasi.v6i1.1540

Issue

Vol. 6 No. 1 (2025): January

Section

Artikel

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Copyright (c) 2025 Annisa Lailatul Qomariyah, Adiasri Putri Purbantina

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

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