Logical Fallacy Argumentation on Testimonials on Homeshopping Television Show

Authors

  • Syahyuni Srimayasandy Politeknik Negeri Media Kreatif, Indonesia

DOI:

https://doi.org/10.46961/mediasi.v2i2.368

Keywords:

kesesatan logika, argumentasi, testimoni, televisi, homeshopping,

Abstract

The decision to purchase a product is inseparable from the buyer's trust in a product. Testimonials are a tool for marketers to eliminate consumer barriers about the product to be purchased. Testimonials on home shopping television products tend to be controllable. The selection of sources, the use of scripts, and the editing process can be a form of media control over the information received by the public. This study focus on analyzing testimonials from the logical side of the testimony content. The method used to analyze this logical fallacy is qualitative content analysis. The text is separated using Toulmin's model into three parts, namely claim, ground, and warrant. This research uses a logical fallacy as a tool to evaluate the logic of the testimony in terms of content. The results of this study found that there was a logical fallacy in the testimony content. The fallacies include generalization fallacy, fallacy fallacies, fallacy of composition, appeal to wealth fallacy, appeal to pity, dan appeal to force.

Author Biography

Syahyuni Srimayasandy, Politeknik Negeri Media Kreatif

Penyiaran

References

Aiko, K. (2015). The "Psudo" Middle Class and Expanding Consumption in Indonesia. Dalam K. Aiko, & W.B. Horton. Consuming Indonesia (hlm. 1--35). Gramedia Pustaka Utama.

Barelson, B. (1952). Content Analysis in Communication Research. New York: Hafner Press.

Cook, J. P. (2000). Consumer Culture and Television Homeshopping Programming: An Examination of The Sales Discourse. Journal Mass Communication and Society, 3(4), 373--391.

Copi, I. M., Cohen, C., & Mc Mahon, K. (2011). Introduction To Logic. Edinburgh: Pearson Prentice Hall.

D'Angelo, F. J. (1987). Advertising and The Modes of Discourse. College Composition and Communication, 29(4), 356--361 .

Featherstone, M. (1991). Postmoderenisme dan Budaya Konsumen. Terjemahan oleh M.Z. Elisabeth (2008). Yogyakarta: Pustaka Pelajar.

Fisher, W. R. (1984). Narration As a Human Communication Paradigm: The Case of Public Moral Argument. London: Routledge.

Fujiyanti. (2005). Desain Pesan Iklan Testimonial di Indonesia. [Tesis tidak dipublikasikan]. Universitas Gadjah Mada.

Gudelunas, D. (2006). Shopping With Friends: Audience Perspective on Television Shopping. Popular Communication, 4(4), 229--252.

Jewler, A. J. (1992). Creative Strategy in Advertising. California: Wadsworth Publishing Company.

Karbach, J. (1987). Using Toulmin's Model of Argumentation. Journal of Teaching and Writing, 6(1), 81--91.

Kushendrawati, S. M. (2006). Masyarakat Konsumen Sebagai Ciptaan Kapitalisme Global: Fenomena Budaya dalam Realitas Sosial. Makara, 10( 2), 49--57.

Littlejohn, S. W., & Foss, K. A. (2007). Encyclopedia of Communication Theory. California: Sage Publications.

McQuail, D. (1979). The Influence And Effect of Mass Media. London.: Sage Publications Ltd.

Pramudyo, K. P. (2014). Pengaruh Testimonial dan Internet Escrow dalam Membangun Kepecayaan, Niatan Bertransaksi, dan Perilaku Pembelian secara Rill. [Tesis tidak dipublikasikan]. Universitas Gadjah Mada.

Prawiroharjo, P., & Meilia, P. D. (2017). Dokter Beriklan: Sebuah Tinjauan Menurut Kode Etik Kedokteran Indonesia (KODEKI) Tahun 2012. Jurnal Etika Kedokteran Indonesia, 1(1), 13--17.

Sangadji, E. M., & Sopiah. (2013). Perilaku Konsumen. Yogyakarta: Penerbit Andi.

Schreier, M. (2014). Qualitative Content Analysis. Dalam U. Flick. The SAGE Handbook of Qualitative Data Analysis (hlm. 170). SAGE Publications Ltd.

Singh, D. (2000). Electronic Word of Mouth. Paradigm, 4(2), 1--11.

Supardi, S., dkk. (2011). Kebijakan Periklanan Obat dan Obat Tradisional di Indonesia. Buletin Penelitian Sistem Kesehatan, 14(11), 59--67.

Trenholm, S. (1989). Persuasion and Social Influence. New Jersey: Prentice-Hall.

Wibowo, F. (2007). Teknik Produksi Program Televisi. Yogyakarta: Pinus.

Zhang, Y., & Wildemuth, B.M. (2005). Qualitative Analysis of Content. Dalam B.M. Wildemuth. Applications of Social Research Methods to Questions (hlm 1--12). UK.

Downloads

Published

2021-08-23

How to Cite

Srimayasandy, S. (2021). Logical Fallacy Argumentation on Testimonials on Homeshopping Television Show. MEDIASI Jurnal Kajian Dan Terapan Media, Bahasa, Komunikasi, 2(2), 150–162. https://doi.org/10.46961/mediasi.v2i2.368

Issue

Vol. 2 No. 2 (2021): May

Section

Artikel

Citation Check

License

MEDIASI applies a CC Attribution 4.0 (CC BY 4.0) licensing.
It is a Creative Commons license that allows others to copy, distribute, and adapt your work, even commercially, as long as they give you credit. The only requirement is attribution, which means acknowledging the original creator. 
 
Key aspects of CC BY 4.0:
  • Attribution: Users must give appropriate credit to the original creator, including a link to the license and an indication if changes were made. 
  • No additional restrictions: Users cannot apply legal terms or technological measures that restrict others from using the work in ways allowed by the license. 
  • Flexibility: The license is flexible regarding how attribution is provided, but it must be reasonable based on the medium, means, and context. 
  • No endorsement: Users cannot imply that the original creator endorses them or their use of the work. 
  • Derivative works: CC BY 4.0 allows for the creation of derivative works (remixes, adaptations, etc.), as long as the new work also includes attribution. 
  • Open access: This license is often used for open access scientific publications and other educational materials.