Discourse Analysis Minimalism Lifestyle trough YouTube

Nara Garini Ayuningrum

Abstract


The rise of consumerism in society gave rise to resistance movements, one of which was the lifestyle of minimalism. The term minimalism previously used in the field of art and building, which is synonymous with modesty, is now adopted into a lifestyle. With the concept of œliving with less adherents of this lifestyle practice a sufficient style, where minimalist only have things they really need. Trough YouTube, minimalist not only promote, but also form a discourse among minimalist and their audience. Using a phenomenological approach, researches get discourse formed not only as resistance movements, but also become an identity, prestige and mark social privilege for their adherents. This lifestyle is no longer a resistance, but just another form of consuming system.

Keywords


Lifestyle; Minimalism; Phenomenological Approach; Discourse Analysis; YouTube;

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References


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DOI: https://doi.org/10.46961/mediasi.v3i1.489

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MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi

P-ISSN 2721-9046 | E-ISSN 2721-0995

PUBLISHER: 

The Center for Research and Community Services or Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Negeri Media Kreatif (P3M Polimedia)

Kampus Politeknik Negeri Media Kreatif (Gedung A, Lantai 1)

Jalan Srengseng Sawah No. 17 RT/RW 008/003, Kel. Srengseng Sawah, Kec. Jagakarsa, Kota Jakarta Selatan, Prov. DKI Jakarta, Indonesia 12640