Analysis of Consumer Perception of Minimalist Packaging Design as a Marketing Communication Strategy in Digital Business
DOI:
https://doi.org/10.46961/kreator.v13i2.2083Abstract
The development of digital business is encouraging companies to utilize packaging design as a marketing communication strategy that can attract young consumers through visual displays on digital media. Minimalist packaging design has become a widely used trend because it is considered to create a modern, simple, and professional impression. This study aims to determine consumer perceptions of minimalist packaging design as a marketing communication strategy in digital businesses and analyze the influence of visual communication elements on the appeal of young consumers. The study used a quantitative approach with descriptive methods. Data collection was conducted by distributing questionnaires to 100 young consumer respondents aged 17–30 who actively use digital platforms such as Shopee, TikTok Shop, and Instagram Shopping. Data analysis used IBM SPSS Statistics through validity and reliability tests and descriptive percentage analysis. The results show that minimalist packaging design has a very good perception with an average score of 87%. The study's conclusions confirm that minimalist packaging design is effective as a visual-based marketing communication strategy in the digital business era.
Downloads
Published
How to Cite
Issue
Section
Citation Check
License
Copyright (c) 2026 Rosy Febriani Daud, Saiful Yahya, Dani Kurniawan
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with Kreator agree to the following terms:
- For all articles published in the Kreator, copyright is retained by the authors. Authors give permission to the publisher to announce the work with conditions. When the manuscript is accepted for publication, the authors agree to the automatic transfer of non-exclusive publishing rights to the publisher.
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
