Model Integrasi Smart Packaging Berbasis QR Code, Digital Watermark, dan Material Ramah Lingkungan untuk Meningkatkan Keamanan dan Traceability Kemasan Produk UMKM
DOI:
https://doi.org/10.46961/kreator.v13i2.2132Abstract
Pemalsuan produk, keterbatasan penelusuran, dan rendahnya penerapan kemasan berkelanjutan masih menjadi tantangan utama bagi UMKM dalam meningkatkan kepercayaan konsumen dan daya saing pasar. Penelitian ini bertujuan mengembangkan model integrasi kemasan pintar berbasis QR Code, watermark digital, dan material ramah lingkungan untuk meningkatkan keamanan, ketertelusuran, dan keinginan kemasan produk UMKM. Penelitian menggunakan pendekatan eksploratif metode campuran dengan kerangka Design Science Research (DSR) yang meliputi identifikasi masalah, perumusan tujuan solusi, perancangan artefak, validasi ahli, evaluasi kelayakan, revisi, dan finalisasi model. Hasil penelitian menghasilkan model kemasan cerdas tiga lapis yang terdiri atas lapisan informasi dan ketertelusuran, lapisan otentikasi dan keamanan, serta lapisan bahan berkelanjutan. Validasi ahli menunjukkan tingkat validitas sebesar 89,6% dan evaluasi kelayakan mencapai 84%, yang mengindikasikan bahwa model berada pada kategori sangat valid dan sangat layak untuk implementasi terbatas. Integrasi QR Code memungkinkan akses informasi dan penelusuran berbasis batch, digital watermark memperkuat autentikasi produk, sedangkan material ramah lingkungan mendukung prinsip ekonomi sirkular. Secara teoritis, penelitian ini mengintegrasikan Smart Packaging Framework, Supply Chain Traceability Framework, dan Circular Economy Theory ke dalam satu konteks model. Secara praktis, model memberikan alternatif penerapan kemasan cerdas yang adaptif, terjangkau, dan relevan bagi UMKM untuk meningkatkan transparansi rantai pasok, perlindungan merek, serta daya saing produk.
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Copyright (c) 2026 Tegar Arif Saputra Saputra, Lisa Mursilawati, Agus Dwiyanto, Diah Ayu Setianingrum, Yudesta Erfayliana
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