The Changes and Innovation of Radio Media in the Digital Era

Mohammad Ismed

Abstract


The Changes and Innovation of Radio Media in the Digital Era. This study aims at analyzing the changes made by radio in the digital era in radio's customers compared to what happened in the past. Both changes in business and radio innovation are also discussed. With qualitative approach and descriptive interview and observation methods, this study concluded that the development of digital technology has changed the way of listeners towards the radio. Additionally. the lifestyle and the channels usages also changed. For this reason, radio innovates with what is called Tri-O, the integration of the concept of program presentation and ad placement in terms of On Air, Off Air and also Online as a result of the evolutionary process carried out by the radio itself. With all the innovations made by radio media, the fact that radio is no longer just audio can also be added to the visual aspect.

Keywords


Innovation; Radio Media; Media Convergence; Tri-O;

Full Text:

PDF

References


Aprilani (2011). Radio Internet dalam Perspektif Determinisme Teknologi. Jurnal Komunikasi. Vol.1(2), 159-170.

Ardianto, E. et al (2017). Komunikasi Massa – Suatu

Pengantar Edisi Revisi. Bandung: Simbiosa Rekatama Media.

Baxter, Leslie A and Babbie, Earl (2004). The Basics of Communication Research. Wadsworth – Thomson Learning, USA

Campbell, Lewis and Garnett, William (1997). The Life of James Clerk Maxwell. London: Macmillan and Co.

Cangara, Hafied (2006). Pengantar Ilmu Komunikasi. Jakarta: PT. Raja Grafindo. Daymon, Christine and Holloway, Immy. (2011). Qualitative Research Methods in Public

Relations and Marketing Communications. 2nd Ed. New York:Routledge.

Fauziahardiyani. (2009). Komunikasi dan Media Massa. Bandung: PT Remaja Rosdakarya. Ido Prijana (2011). Pengguna Media Interaktif Sebagai Kenyataan Maya: Studi Resepsi

Khalayak Suarasurabaya.net Sebagai Media Interaktif. Jurnal ASPIKOM. Vol. 1(3),231-244

Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan. (2010). Marketing 3.0: From Products to Customer to The Human Spirit. New Jersey: John Wiley & Sons Inc.

Kotler, Philip and Kartajaya, Hermawan (2010). Marketing 3.0: Values-Driven Marketing. Kellog School of Management. Jakarta: MarkPlus Inc.

Kurnia, Eddy (2013), Customer is Change: Eksplorasi Perilaku Pelanggan di Tengah Gaya Hidup Digital. Jakarta: Buku Republika.

Lawrence, Ben. (2017 February, 17). People say radio is dead. Actually, radio as content is

exploding http://musically.com/2017/02/23/radio-dead-content-exploding/ diakses pada 8 Oktober 2017 pukul 23.36 WIB.

Mayo, Charles M. (2017). Integrated Marketing Communication.

http://www.referenceforbusiness.com/management/Log-Mar/MarketingCommunication.html. diakses pada 6 Agustus 2017, pukul 06.47 WIB.

McQuail, Dennis (2010), McQuail’s Mass Communication Theory, 6th Ed. London: Sage Publication.

McCurdy, Bob (2017, July 4). Radio is Not Dead. Here’s Why.

https://radioink.com/2017/07/04/true-grit/ diakses pada 8 Oktober 2017 pukul 23.33 WIB.

McIntyre, Hugh. (2015 Agust, 13) No, Radio Isn't Dead – In Fact, It's Doing Better Than Ever.

https://www.forbes.com/sites/hughmcintyre/2015/08/13/no-radio-isnt-dead-in-fact-its-doing-better-than-ever/#3a38508d4b59. diakses pada 8 Oktober

, pukul 23.30 WIB.

Miller, Larry S (2017). Paradigm Shift: Why Radio Must Adapt to the Rise of Digital. Musonomics Reports. Steinhardt Music Business Program. New York: New York University. Neuman, W.

Lawrence. (2014). Social Research Methods: Qualitative and Quantitative

Approaches, 7th Ed. England: Pearson Education Limited.

Nurudin, M.Si. (2007). Pengantar Komunikasi Massa. Jakarta: PT Raja Grafindo Persada.

Pathak, Shareen (2014 September, 18). Why radio is not dead, in 5 charts. https://digiday.com/marketing/radio-not-dead/ diakses pada 7 Oktober 2017 pukul 13.50 WIB.

Rogers, Everett, M. (2003). Diffusions of Innovations; 5th Ed. New York: Simon & Schuster Publisher.

Romli, Asep Syamsul (2009). Dasar-Dasar Siaran Radio. Bandung: Nuansa Cendekia.

Schultz, Don E, Schultz, Heidi (2004). IMC – The Next Generation: Five Steps for Delivering Value and Measuring Financial Return. New York: McGraw-Hill

Schultz, Don E. (2010). New, Newer, Newest: Evolving Stages of IMC. Journal of Integrated Marketing Communications. JIMC 2010, 14-21

Senne, Matt (2017 May, 10). Is Radio Dead in 2017? http://blog.leightonbroadcasting.com/

blog/is-radio-dead-in-2017 diakses pada 8 Oktober 2017 pukul 23.39 WIB.

Straubhaar, Joseph, LaRose, Robert, and Davenport, Lucinda (2010). Media Now: Understanding Media, Culture and Technology; 7th Ed. Boston: Cengage Learning.

Turner, West. (2007). Introducing Communication Theory (Analysis and Application) 3rd Ed. New York: McGraw Hill.




DOI: https://doi.org/10.46961/mediasi.v1i2.37

Refbacks

  • There are currently no refbacks.


Copyright (c) 2020 Mohammad Ismed



Indexed by:

             

MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi

P-ISSN 2721-9046 | E-ISSN 2721-0995

PUBLISHER: 

The Center for Research and Community Services or Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Negeri Media Kreatif (P3M Polimedia)

Kampus Politeknik Negeri Media Kreatif (Gedung A, Lantai 1)

Jalan Srengseng Sawah No. 17 RT/RW 008/003, Kel. Srengseng Sawah, Kec. Jagakarsa, Kota Jakarta Selatan, Prov. DKI Jakarta, Indonesia 12640