Representation of Gender Stereotyping Resistance Through Instagram Social Media (Critical Discourse Analysis on Instagram @Joviadhiguna)

Authors

  • Dwi Ayu Yulia Sari Universitas Sriwijaya, Indonesia
  • Farisha Sestri Musdalifah Universitas Sriwijaya, Indonesia

DOI:

https://doi.org/10.46961/mediasi.v2i3.388

Keywords:

Representation, Gender Stereotype, Androgyny, Social Media, Instagram Content,

Abstract

Androgynous groups are a minority group still considered deviant in Indonesia as a person's gender is identified based on appearance. The study was conducted to see how one androgynous individual, Jovi Adhiguna, represented his resistance to gender stereotypes through his Instagram. This qualitative study applies the critical discourse analysis from S.Jager and F.Maier in analyzing the content on @joviadhiguna Instagram account as the data. This study uses Stuart Hall's representation theory. The results showed that Jovi visualized his androgynous style and expressed a resistance form to gender stereotypes in criticism conveyed through Instagram content. 

Author Biographies

Dwi Ayu Yulia Sari, Universitas Sriwijaya

Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik

Farisha Sestri Musdalifah, Universitas Sriwijaya

Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik

References

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Published

2022-09-02

How to Cite

Sari, D. A. Y., & Musdalifah, F. S. (2022). Representation of Gender Stereotyping Resistance Through Instagram Social Media (Critical Discourse Analysis on Instagram @Joviadhiguna). MEDIASI Jurnal Kajian Dan Terapan Media, Bahasa, Komunikasi, 2(3), 181–201. https://doi.org/10.46961/mediasi.v2i3.388

Issue

Vol. 2 No. 3 (2021): September

Section

Artikel

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