Utilization of Instagram: Efforts to Introduce Publishing Study Program and Publishing Works to the Community

Diah Amelia, Nurul Akmalia

Abstract


This article discusses the selection of Instagram as a promotional medium in introducing the Creative Media State Polytechnic Publishing study program and publishing works. Information such as photos or videos of work products, pictures of learning activities, and other activities added to the Instagram account. This information can be seen by followers and can get a response or input directly. The study used qualitative research methods with a descriptive approach. The theory used is New Media and Internet theory, Social Media theory, and Marketing Communication theory. The study results explain that the use of Instagram significantly facilitates the spread of messages quickly and reaches more people. The content on the Instagram account @prodi.penerbitan.polimedia follows the institution's image but still has to be packaged in an attractive style and design and has new value.


Keywords


Program, Study, Publishing, Instagram, Book

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References


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DOI: https://doi.org/10.46961/mediasi.v2i3.389

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Copyright (c) 2021 Diah Amelia, Nurul Akmalia



Indexed by:

   


MEDIASI

JURNAL KAJIAN DAN TERAPAN MEDIA, BAHASA DAN KOMUNIKASI

P-ISSN 2721-9046 | E-ISSN 2721-0995


Penerbit: 

Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M)

Kampus Politeknik Negeri Media Kreatif (Gedung A, Lantai 1)

Jalan Srengseng Sawah, Kel. Srengseng Sawah, Kec. Jagakarsa, Kota Jakarta Selatan

Prov. DKI Jakarta, Indonesia