Discourse Analysis Minimalism Lifestyle trough YouTube

Authors

  • Nara Garini Ayuningrum Universitas 17 Agustus 1945 Surabaya, Indonesia

DOI:

https://doi.org/10.46961/mediasi.v3i1.489

Keywords:

Lifestyle, Minimalism, Phenomenological Approach, Discourse Analysis, YouTube,

Abstract

The rise of consumerism in society gave rise to resistance movements, one of which was the lifestyle of minimalism. The term minimalism previously used in the field of art and building, which is synonymous with modesty, is now adopted into a lifestyle. With the concept of œliving with less adherents of this lifestyle practice a sufficient style, where minimalist only have things they really need. Trough YouTube, minimalist not only promote, but also form a discourse among minimalist and their audience. Using a phenomenological approach, researches get discourse formed not only as resistance movements, but also become an identity, prestige and mark social privilege for their adherents. This lifestyle is no longer a resistance, but just another form of consuming system.

Author Biography

Nara Garini Ayuningrum, Universitas 17 Agustus 1945 Surabaya

Ilmu Komunikasi

References

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Burgess, J. & Joshua G. (2018). YouTube: Online Video and Participatory Culture. New Jersey: John Wiley and Son.

Dopierala, R. (2017). Minimalism A New Mode of Consumption. University of Lodz, 4, 67-83. DOI: 10.26485/PS/2017/66.4/4

Francine, J. (2016). The Joy of Less. A Minimalist Guide to Declutter, Organize, and Simplify. San Fransisco: Chronicles Books

Hjoth, L. dkk. (2016). The Routledge Companion to Digital Etnography. Newyork: Taylor and Francis Group.

Kasperek, A. (2016). Minimalist Spirituality as an Example of Anti-consumerist Spirituality. A Sociological Perspective. Zeszyty Naukowe KUL 4: 71-88.

Schor, J. B. & Douglass B. H. (2000). The Consumer Society: Reader. New York: The New Press.

Skowroska, M. (2013). Minimalism and Hoarding: How to Deal with Excess Items. Kultura Wspczesna 1: 89-104.

Veblen, T. (2001). The Theory of the Leisure Class. New York: Modern Library.

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Published

2022-01-31

How to Cite

Ayuningrum, N. G. (2022). Discourse Analysis Minimalism Lifestyle trough YouTube. MEDIASI Jurnal Kajian Dan Terapan Media, Bahasa, Komunikasi, 3(1), 1–22. https://doi.org/10.46961/mediasi.v3i1.489

Issue

Vol. 3 No. 1 (2022): January

Section

Artikel

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