Instagram Usage as Preaching Media (Multimodality Analysis on KH Mustofa Bisri’s Instagram Account @s.kakung)
DOI:
https://doi.org/10.46961/mediasi.v1i3.140Keywords:
Da’wah, KH. Mustofa Bisri (Gus Mus), Multimodality, Uses and Gratification, Semiotics Mode,Abstract
The purpose of this study was to determine the use of Instagram as a media of preaching by KH. Mustofa Bisri or Gus Mus, as well as a visual interpretation of the depth of the da’wah material obtained by users. As a kiai, as well as a humanist, he tries to combine the method of da’wah with the art of exploratory communication, without being patronizing. This study uses a qualitative approach, with data collection techniques and observations of some of Gus Mus’s Instagram followers. The method used in this research is Van Leeuwen’s multimodality analysis. Multimodality refers to the way people communicate using several semiotics of fashion in product design such as visuals, audiovisuals, texts, as well as activities such as engagement on likes, comments, or reposts on Instagram. Multimodality refers to three systems of analysis, namely information value, salience, and framing.
Downloads
Published
How to Cite
Issue
Section
Citation Check
License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Authors who publish with MEDIASI agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this MEDIASI.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
