Analysis of the Impact of Public Issue ”Consortium 303” on Public Interest in Online Slot Gambling in Indonesia

Dyama Khazim Setyadi

Abstract


This study aims to analyze the impact of the 303 gambling issue on public interest in online slot gambling. This research was conducted using qualitative methods with data sources in the form of in-depth interviews with users of online slot gambling sites, online slot gambling observations on various media platforms, and documentation. The results of the study show that the issue of gambling 303 has a considerable influence on public interest in online slot gambling. On the one hand, this issue can increase user interest because they feel like trying something that is forbidden. However, on the other hand the issue of 303 gambling can also reduce user interest for fear of being involved in illegal activities. This study provides important insights into how the 303 gambling issue affects user interest in online slot gambling and can be used as a reference for developing more effective promotional strategies.



Keywords


Social Media; Marketing; Communication; Public Relations; Branding; Digital Strategy.

Full Text:

PDF

References


Alvin, S. (2022). Penerapan Integrated Marketing Communication (IMC) di Situs Judi Online Bandar55. Jurnal Komunikasi, 16(2), 148-160.

Databoks (2022). “Kementerian Kominfo Blokir 566 Ribu Konten Judi Online Sejak 2018 https://databoks.katadata.co.id/datapublish/2022/08/23/kementerian-kominfo-blokir-566-ribu-konten-judi-online-sejak-2018

Effendy, O. U., & Surjaman (2019), T. Ilmu komunikasi, Teori dan praktek, Bandung.

Habermas, J. (2022). Reflections and Hypotheses on a Further Structural Transformation of the Political Public Sphere. Theory, Culture & Society, 39(4), 145–171. https://doi.org/10.1177/02632764221112341

Hennink, Hutter, Bailey. (2011). Qualitative Research Methods. London: Sage Publications.

Kozinets, R. V. (2002). The Field behind the Screen: Using Netnography for Marketing Research in Online Communities. Journal of Marketing Research, 39, 61–72. https://doi.org/10.1509/jmkr.39.1.61.18935

Moeljatno. (1983). KUHP : Kitab Undang-Undang Hukum Pidana. Jakarta: Bina Aksara

Morley, D. (1980). The nationwide audience: Structure and decoding. Television Monograph No. 11. London: British Film Institute.

Setyadi, D. K. (2019). Peran Twitter Dalam Digital Customer Relation Management di Industri Perbankan. Journal Communication Spectrum: Capturing New Perspectives in Communication, 9(2), 110-124.

Shoemaker, P. J., Reese, S. D. (2014). Mediating the Message in the 21st Century: A Media Sociology Perspective. United States: Taylor & Francis.

Zaenab, Z. (2022). Cultural Jamming on Satire Websites as a Form of Digital Democracy. MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi, 3(3), 312-322.




DOI: https://doi.org/10.46961/mediasi.v4i1.659

Refbacks

  • There are currently no refbacks.


Copyright (c) 2023 Dyama Khazim Setyadi

License URL: This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Indexed by:

             

MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi

P-ISSN 2721-9046 | E-ISSN 2721-0995

PUBLISHER: 

The Center for Research and Community Services or Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Negeri Media Kreatif (P3M Polimedia)

Kampus Politeknik Negeri Media Kreatif (Gedung A, Lantai 1)

Jalan Srengseng Sawah No. 17 RT/RW 008/003, Kel. Srengseng Sawah, Kec. Jagakarsa, Kota Jakarta Selatan, Prov. DKI Jakarta, Indonesia 12640