Discourse Analysis Minimalism Lifestyle Trough YouTube

Nara Garini Ayuningrum

Abstract


The rise of consumerism in society gave rise to resistance movements, one of which was the lifestyle of minimalism. The term minimalism previously used in the field of art and building, which is synonymous with modesty, is now adopted into a lifestyle. With the concept of “living with lessâ€, adherents of this lifestyle practice a “sufficient†lifestyle, where minimalist only have things they really need. Trough YouTube, minimalist not only promote, but also form a discourse among minimalist and their audience. Using a phenomenological approach, researches get discourse formed not only as resistance movements, but also become an identity, prestige and mark social privilege for their adherents. This lifestyle is no longer a resistance, but just another form of consuming system.

Keywords


Lifestyle, Minimalism, Phenomenological Approach, Discouse Analysis, YouTube

Full Text:

PDF

References


Baudrillard, Jean. (1998). The Consumer Society: Myths and Structures. London, Thousand Oaks. New Delhi: Sage Publications.

Bourdieu, Pierre. (1986). “The Forms of Capitalâ€, dalam J. Richardson, Handbook of Theory and Research for the Sociology Education. Wesport, C.T: Greenwoord, hlm. 241-—258.

Burgess, Jean and Joshua Green. (2018). YoutubeYouTube: Online Video and Participatory Culture. New Jersey: John Wiley and Son.

Dopierala, Renata. (2017). “Minimalism – A New Mode of Consumptionâ€. University of Lodz, 4, 67-—83. DOI: 10.26485/PS/2017/66.4/4

Hjoth, Larissa, dkk. (2016). The Routledge Companion to Digital Etnography. Newyork: Taylor and Francis Group.

Francine, Jay. (2016). The Joy of Less. A Minimalist Guide to Declutter, Organize, and Simplify. San Fransisco: Chronicles Books

Kasperek, Andrzej. (2016). “Minimalist Sspirituality as an Eexample of Aanti-consumerist Sspirituality. A Ssociological Pperspectiveâ€. Zeszyty Naukowe KUL 4: 71—–88.

Schor, Juliet B & Douglass B Holt. (2000). The Consumer Society: Reader. New York: The New Press.

SkowroÅ„ska, Marta. (2013). “Minimalism and Hhoarding: Hhow to Ddeal with Eexcess Iitems?â€. Kultura Współczesna 1: 89–104.

Veblen, Thorstein. (2001). The Teory of the Leisure Class. New York: Modern Library.




DOI: https://doi.org/10.46961/mediasi.v3i1.489

Refbacks

  • There are currently no refbacks.


Copyright (c) 2022 Nara Garini Ayuningrum



Indexed by:

   


MEDIASI

JURNAL KAJIAN DAN TERAPAN MEDIA, BAHASA DAN KOMUNIKASI

P-ISSN 2721-9046 | E-ISSN 2721-0995


Penerbit: 

Jurusan Penerbitan bekerja sama dengan P3M Polimedia

Kampus Politeknik Negeri Media Kreatif (Gedung E, Lantai 1)

Jalan Srengseng Sawah, Jagakarsa, Jakarta Selatan

DKI Jakarta, Indonesia