Women's Representation in Pond's Age Miracle Advertisement “Perawatan Esktra untuk Kamu yang Luar Biasa” version on Youtube

Fani Sania Rahmawati, Fitrinanda An Nur, Iva Fikrani Deslia

Abstract


This research aims to esxplanation about women representation in Youtube channel. This research is a qualitative research, using qualitative analysis methods. Data collection techniques in this study using observations in the form of observations made at every place contained in advertisements, documentation, and literature studies, where the results of data collection will then be processed by researchers to obtain accurate and appropriate results. Age Miracle The version of "Perawatan ekstra untukmu yang luar biasa", women are represented as extraordinary figures, women are shown as active, independent, able to carry out activities outside the home, can work in the public sphere, can develop various skills and potentials. . but broadly speaking, this ad directs women to return to the domestic sector, as well as women's beauty


Keywords


Qualitative Content Analysis; Advertisement; Woman; Pond's; Representation

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DOI: https://doi.org/10.46961/mediasi.v4i3.829

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Copyright (c) 2023 Fitrinanda An Nur, Fitrinanda An Nur



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MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi

P-ISSN 2721-9046 | E-ISSN 2721-0995

PUBLISHER: 

The Center for Research and Community Services or Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Negeri Media Kreatif (P3M Polimedia)

Kampus Politeknik Negeri Media Kreatif (Gedung A, Lantai 1)

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