TRANSFORMING LANGUAGE LEARNING INTO PUBLIC VALUE, DIGITAL ENTREPRENEURSHIP, AND CREATIVE ECONOMY ECOSYSTEMS IN INDONESIA

Abstract

This study introduces a novelty of pedagogical theory that extends conventional Project-Based Language
Learning by integrating public exposure, entrepreneurial transformation, and creative economy ecosystem
formation into language education. While existing language learning models largely treat project outputs as
terminal academic products, PBLL reconceptualizes student learning outputs as potentially transformative
public assets capable of generating social, cultural, and economic value.
Using evidence drawn from One Day Digipreneur Expo 2026 involving 121 multidisciplinary students at
Universitas Pramita Indonesia, this study develops and empirically illustrates PBLL through a theory-building
approach supported by mixed-method case analysis. Findings suggest PBLL operates through five
interconnected dimensions: linguistic production, public validation, digital entrepreneurship activation,
identity-based creative capitalization, and ecosystem transformation.
The study proposes PBLL as a new theoretical contribution to language education, higher education innovation,
and entrepreneurial pedagogy, while introducing the PBLL Transformative Cycle Model and Expo-Based
Academic Commercialization (EBAC) as derivative conceptual contributions.
This article contributes a new pedagogical theory for transforming language learning from classroom-bound
practice into socio-economic innovation ecosystems.